Tuesday, July 13, 2010

Where Are You Going To Build

The vast majority of us will be building in organized development areas. Within most of these areas, there will only be a handful of builders to choose from. It’s sort of an “Old Boy’s Club” in many ways.

The good news is that, in this environment, your research will really pay off. You may want to focus down on one specific quadrant of the city, and then find the few relevant developments.

More research! Drive around each development and make a list of the active builders — you should be able to identify all the builders you could potentially work with. They generally fall into two categories: the high-end builders and all the rest.

Now you need to get out of your car and do some footwork. Spend a couple of Saturdays going through your focused builders’ show homes. Pick up plans, prices, and lot lists as you go through. Ask questions and write down the answers.

The reps are there to make sales, of course, but they know they spend 95 per cent of their time answering questions, and 5 per cent actually working on sales. That’s their job description, so don’t be shy to ask questions. The way they answer will help you determine their attitude and likely the attitude of the builder they represent. Get to know all of them if you can!

There is tons and tons more to this process, and we’re just getting started. Now that you are focused on where you want to live, we are going to walk you through the process step by step. It’s time to get a little excited, but don’t get carried away yet. Play it cool and gather the facts — we’ll pick the time and place for the actual negotiation.

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